Project Background
Treasured Ministries sought to redesign its website to enhance user engagement, improve navigation, and modernize its appearance. The goal was to create a seamless digital experience that aligns with their mission of empowering women through biblical teachings.
Objectives
- Modernize Design: Create a visually appealing, contemporary site.
- Enhance User Experience: Improve navigation and usability.
- Increase Engagement: Encourage interaction with site features.
- Ensure Accessibility: Comply with WCAG 2.1 standards.
- Optimize for Mobile: Ensure full responsiveness across devices.
Process
Design and Development
- Wireframes and Prototypes: Developed to visualize the new site structure.
- Visual Design: Used warm colors, readable fonts, and high-quality images.
- Interactive Elements: Included strategic CTAs, multimedia content, and ensured responsive design.
- Development: Used HTML5, CSS3, JavaScript; integrated WordPress for easy updates.
Testing and Launch
- Usability Testing: Focused on navigation, mobile experience, and accessibility.
- Launch: Provided post-launch support and training for the Treasured Ministries team.
Results
- User Engagement: Increased by 40%.
- Improved Navigation: Reduced bounce rates by 30%.
- Mobile Experience: Mobile traffic increased by 50%.
- User Feedback: Positive feedback on design and usability.
Conclusion
The Treasured Ministries website redesign successfully modernized the site, enhanced user experience, and increased engagement, aligning perfectly with the organization’s mission.
